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As Vice President of Marketing for UBM Tech Events, each day holds new and meaty challenges. Responsible for a team of seasoned event marketers, and focused on promoting more than ten global technology event brands in the networking, computing, telecom, and business services categories – we stay challenged and energized year-around.

Our cross-functional teams pride themselves on creating high-quality event experiences that offer our guests the opportunity to learn, network, collaborate and connect with the latest thinking and solutions in their fields. Our goal, and the goal for many of our event guests, is to help them (and the companies they represent) remain progressive and professionally competitive.

Cloud Connect is one of our fastest growing brands in the US and India, serving technologists responsible for implementing cloud solutions that keep their companies competitive and stay agile. The cloud computing industry has evolved quickly over the last few years, proving to be a strategically important category for companies of all sizes. Our own research in partnership with the Everest Group has shown that the value of cloud computing extends beyond simple cost-savings – allowing technologists to bridge legacy IT solutions to new more nimble ones that better meet the needs of the lines-of-business they support and enable quicker time-to-market.

A few years ago cloud computing was so new many companies and experts were only beginning to understand its potential as a category that could change the rules for businesses. And thanks to numerous mainstream applications of the Cloud, even the most business-focused and tech-limited professionals understand its value and importance in enabling the agility companies need to meet the needs of their customers. Cloud Washing? Perhaps, but all of this attention has also enabled the acceleration of this valuable category to grow into a proven value-based solution for the enterprise.

Today, mainstream cloud practitioners are moving beyond considering what’s possible and into an era where they must pioneer new solutions to real challenges in their own companies. Many of the experts in the cloud computing space understand that cloud computing, and other new technologies, don’t transform companies overnight. They must accommodate the sometimes slow evolution to new technology while continuing to support aging infrastructures that companies have previously spent millions of dollars on as capital expense.

All of the points I’ve written here explain why I enjoy working with the Cloud Connect team to build this world-class event. We focus on facilitating the latest real-world solutions and new ideas that cloud technology practitioners need to get their jobs done successfully. We do that by bringing together the best hands-on thought leaders in the cloud space with the latest technology providers, and even the industry analysts and venture capitalists to help ensure our delegates are truly getting the guidance and insights they need to be successful. I’m very proud of the unique offering we provide to our Cloud Connect guests, and at the unique differentiation we are able to provide in the market.

I hope to see you at one of our Cloud Connect events soon!

Follow Nerissa on Twitter @nsardi

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