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Published by

Steve Wylie

Today we open the doors on Cloud Connect 2011,  an event 3 years in the making and one that has seen explosive growth in that very short time.  The original Cloud Connect was hosted just a few miles from here at the Computer History Museum – a notable launch venue as we fully expected cloud computing to be prominently featured there someday for its profound and long-lasting impact on business and technology.   That seems even more true today as we reconvene here at the Santa Clara Convention Center for a much larger Cloud Connect event with 70+ exhibitors, more than 2500 expected attendees and over 100 registered media from all over the world. 

As I explore the agenda for the week and map out my time, I’m most impressed with the richness of the program and speaker line up.   Our conference chair, Alistair Croll has worked tirelessly over the last few months with a fantastic team of track chairs, and it shows in the quality and depth of the conference. The keynote and general session agenda includes not only a “who’s who” of the cloud industry but also an incredible line-up of enterprise customers that are here to share their case studies and experiences – companies like Netflix, Dreamworks Animation and eBay.  I’m also drawn to the Cloud Industry Summit, the conference within Cloud Connect hosted by MR Rangaswami from Sand Hill Group. MR’s program caters to the industry executives who are dreaming up new products and companies, people investing in cloud start-ups and people defining new challenges and opportunities as businesses move to the cloud.  Whether you’re building your business in the cloud, moving your enterprise to the cloud, or developing cloud-based applications, Cloud Connect offers something for everyone, including an abundance of quality free programs and evening programs and parties to choose from. 

On behalf of our event sponsors, our speakers and all of us  at UBM TechWeb, thanks for joining us at Cloud Connect this week.  Enjoy the show.

Steve Wylie, General Manager, Cloud Connect

 
Published by

Manuela Farrell

In preparation for tomorrow’s Cloud Performance Summit at Cloud Connect, great new post from one of that program’s speakers, Jyoti Bansal, Founder and CEO of AppDynamics.  Jyoti writes that “the only true way to manage cloud-based apps is to focus on business transactions.” 

This summit is proving to be one of our most popular programs with a truly stellar speaker lineup.  One more day!

 
Published by

Sundar Raghavan

IT professionals are dealing with a lot of cloud pressure these days. Your organization wants you to make the IT infrastructure more agile and “cloud like,” but without increasing your budget.  Public cloud solutions provide scalable, on-demand resources that are cost effective. However, you have concerns around security, policy management and time commitment.

A hybrid cloud model, where you can augment your data center resources and policies with cloud resources, is being discussed as an attractive alternative. At Skytap, our enterprise and ISV customers who are considering hybrid clouds ask us a few important questions that should be considered by all under similar circumstances:

·         What application workloads are best suited for the hybrid cloud model? 

·         What are the key requirements to deliver a hybrid cloud successfully? 

·         Most importantly, when is a hybrid cloud less than ideal?

We would like to share our perspectives on these key questions with the CloudConnect audience.

Ideal application workloads for hybrid clouds

CIOs and IT directors who we engage with describe their application workloads in terms of predictable workloads managed by IT, and dynamic workloads requested by users.

Predictable workloads such as ERP systems, mail systems, collaboration portals and contract management systems are typically well planned and managed by IT.

On the other hand, users typically create ad-hoc or dynamic workload requests such as environments for development and test, IT sandbox or POC projects. For example:

·         A developer may want to create parallel dev/test environments with access to corporate apps and databases.

·         An IT operations engineer may want to test clustering and fail-over scenarios between two locations.

These users require self-service capabilities that enable them to manage their own set-ups, teardowns, parallel work streams and remote team collaboration.

By carefully architecting a hybrid cloud solution, IT organizations can move these workloads to the cloud while maintaining full visibility and control.

Key requirements for successful hybrid cloud deployments

Our experience shows that there are five must-have requirements for a successful hybrid cloud deployment:

1.     Self-Service User Interface – To cover the broad range of functional users in an enterprise, you need a self-service solution where users are empowered to manage their own environments. At the same time, IT owners need self-service admin tools to implement approved templates, security policies, VPN access, and budget control measures.

2.     Secure Cloud Architecture – A hybrid solution must include various security measures including data center security, physical security, access security, virtual data center security, compute (virtual machine) security, network security, storage security and operations security. The data transport between the cloud and your data center must be secured with an IPsec VPN connection.

3.     Configurable Role-Based User Access Control (UAC) – Enabling granular user access control (UAC) is a key requirement for enterprise adoption of hybrid cloud based solutions. Most cloud providers only offer a limited set of user access controls. Make sure the solution you evaluate offers a rich UAC model to set fine-grain permissions.

4.     Cloud Policies, Quotas and Chargebacks – The ability to enforce enterprise IT policies with cost controls and chargeback billing to internal groups are key requirements for most IT organizations.  Make sure the solution offers auto-suspend capabilities when resources are not in use to save costs.

5.     Snapshots and Collaboration – Capability to snapshot an entire virtual data center is important to encapsulate enterprise applications and enable IT environments to be replicated accurately and quickly. In a hybrid cloud, the VPN connections and security policies that the applications use must also persist across snapshots.  Snapshots are useful to save a ‘golden image’ for rapid deployment at a later date.

What workloads are not ideal for the hybrid cloud model?

Although a hybrid cloud model delivers user agility, cost savings and IT productivity, it is not a panacea for all applications and IT requirements. Here are some practical questions to assess the fit.

·         Is your application architected to be efficient in terms of network traffic?

·         Can your application run on virtualized environments?

·         Do your users understand the nature of data and the applications they are authorized to use in the cloud?

·         Does your application require access to graphic accelerators, audio and video controls?

·         Does your application require access to specialized hardware or equipment?

While not all of these questions are showstoppers, it is important to ask and assess the fit so that you can be assured of success.

By paying close attention to key application, data, security and user requirements IT organizations can deploy a hybrid cloud solution and get the best of both worlds: scalable, cost effective cloud resources that are secure, configurable and policy compliant.

 
Published by

Jason Quesada

Nati Shalom, CTO of GigaSpaces, writes about new cloud platforms. 

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Global thought leadership organizations Gartner, IDC, and Merrill Lynch, just to name a few, all concur that cloud technologies, which already constitute a more than $16bn dollar annual market, are only expected to grow and some even predict multiply tenfold by 2015.  With more than 50% of respondents citing business agility as a primary driver for migrating to the cloud (as brought forth in a recent Sand Hill survey of 500 IT decision makers), this is almost an ironic scenario with the silo-oriented approach widely dominating the cloud market today that has spawned a rather cumbersome process for organizations who require quick time-to-market when rolling out new business products.

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If you read the brochures, Clouds promise—apparently—limitless capacity, pay-as-you-go economics, and freedom from the drudgery of maintaining and upgrading the boxen that litter your data center.

 

At the same time—if you believe the hype—they’re compatible with on-premise infrastructure, and it’s easy to run applications in clouds for testing and even production. IT managers can control the operating system, server configuration, architecture, and everything else.

 

Cloud computing can absolutely deliver elastic, fire-and-forget capacity on demand, without any need to tweak the underlying machines. This is called Platform as a Service: developers paste their code into the cloud, and it just runs. On the other hand, a cloud can be heavily customized, giving customers control over nearly every aspect of their environment, from network topology, to machine configuration, to what runs when and where. This is called Infrastructure as a Service: you get a command line, a library of virtual infrastructure, and all the machines you can afford. You just can’t get both at once.

 

This isn’t just disingenuous. It sets impossibly high expectations. It can undermine the real value clouds offer, because it makes IT professionals (and the less-than-technical managers to whom they report) think that they can have their cake and eat it, too. Cloud computing is about tradeoffs. The basic model of public clouds is based on an economy of scale. The cloud provider spreads costs across a large number of customers, who share common platforms. The more that a customer needs to customize things, the smaller the scale against which to economize. Consider the geographic location of data. Many companies are concerned about where their data goes—in fact, one IT executive I talked with recently confidently stated, “with clouds, you don’t even know what country your data is in.” That’s simply not true. If you choose a cloud that doesn’t make any guarantees about data, then the provider is able to choose the best place for information based on cost, law, latency, reliability, and so on.

 

On the other hand, Amazon lets users choose from four Availability Zones, two of which are inside the U.S. But if a cloud customer wants to be more specific—choosing the city or even the data center—then the cloud provider can’t find an economy of scale. Costs will rise, the range of available services will shrink, and the customer may as well rent their own rack.

 

Clouds are also about automation and standardization. Cloud providers want to design single points of failure and manual tasks out of their offerings. The more a customer is willing to co-operate and abdicate opinions, the more automated and reliable a service they can use. By coding to App Engine and Bigtable, Google’s customers get immediate elasticity and detailed accounting of what’s happening. In return, all they have to do is give up their opinions about storage architecture and programming language.

 

Cloud Computing is a valuable new tool in the IT toolbox. But not clearly explaining the tradeoffs and nuances, its proponents are making promises the cloud simply can’t deliver.



 
Published by

Manuela Farrell

This week we announced that Cloud Connect chose DonorsChoose.org as its official event beneficiary in order to support math and science education in Bay Area public schools.  We selected three classroom projects whose requests include iPad touches for basic math and phonics instruction, human anatomical models for anatomy and physiology courses and materials and balances for science labs.  Public schools in the Bay Area, California and the entire country need all the support they can get, and we’re proud that Cloud Connect can make this contribution to the community that hosts it.

“Thanks to Cloud Connect, hundreds of Bay Area public school students will receive resources that they need to learn and succeed,” said Candice Chesson Jimenez, Director, West Region, DonorsChoose.org. “We are honored to partner with the conference, and look forward to continuing to learn how our organization can drive innovation in our online peer-to-peer philanthropy model.”

We’re asking Cloud Connect attendees, exhibitors, speakers and community members to join us in our support by either donating directly via the Cloud Connect giving page, filling out evals for any conference sessions or workshops attended, and/or voting for their favorite Launch Pad finalist on the keynote stage on Wednesday, May 9th.

Click here for detailed information.

See everyone in just over a week!

 
Published by

Manuela Farrell

Drew Bartkiewcz, the Culture, Risks and Governance track chair at Cloud Connect, is currently a Featured Author within the Cloudbook Publication.  Part 1 of his research on Emerging Cyber Risks  is available now, with Part 2 debuting the week of March 4th so don’t miss out.  A lot of what you’ll read there will be covered in Drew’s session, Cloud Risk Factors and Assumptions: Any Different than the Economics of Traditional IT Risk? , Wednesday March 9th at 11:15. 

Drew’s track also features, Larry Clinton, the President & Chief Executive Officer of Internet Security Alliance, Michelle Dennedy, Vice President, Security & Privacy Solutions at Oracle Corporation and a very impressive lineup of panelists for the Cloud Heding Debate.

 
Published by

Manuela Farrell

Amazon recently posted some updated information on the workshop being taught by Technology Evangelist, Jinesh Varia at Cloud Connect on March 7th, including a discount code for all who’d like to attend.

Moving to the Amazon Web Services Cloud Step by Step is a full day workshop and a first at Cloud Connect, one of many fantastic workshops offered at the event in just a couple of weeks.

 
Published by

Manuela Farrell

Attending the Platforms and Ecosystems BOF at Cloud Connect?   Shlomo Swidler, Founder of Orchestratus will be leading discussion groups that evening and recently posted this very informative outline of which topics will be covered and how discussions will be organized.  It’s a must see and read for anyone interested in the program scheduled for Monday, March 7th, 6:00 – 7:30.

 
Published by

Lori MacVittie

While we’ve finally stopped – for the most part anyway – arguing over the very definition of cloud computing, we have just begun arguing over other cloud-related topics. “Hybrid” and “private” cloud are likely two of the most contentious subjects today, the very definitions of which are still at times hotly debated. There are some who assert that private cloud computing is nothing more than in practice than highly virtualized data centers while others claim such implementations are real and providing significant value to the organizations that have undertaken to build them.

When Randy and I sat down to fill out the Private Clouds track for CloudConnect we came at the topic from very different perspectives. Thus we tried to craft a set of sessions and invite panelists from a wide variety of experiences and industries – from vendors to experts to media to enterprises – as a means to more fully explore both the up and downside of private cloud computing.

It seems inevitable to me, at least, that hybrid cloud – when defined as the integration of disparate cloud implementations to form a virtual data center, if you will – will be the end result. A large number of organizations are already highly invested in public cloud computing, primarily SaaS offerings, and have significant investment in the integration and orchestration of said services into their own existing systems and services. As organizations move ahead with their own cloud computing initiatives, i.e. private cloud computing, that would seem to indicate an end result of a hybrid cloud computing environment – public and private, integrated and orchestrated together.

That’s easier said than done. There is a difference between a highly virtualized data center and private cloud computing, and as an organization moves from the former to the latter there are obstacles and challenges that must be met and overcome. Simply choosing a platform upon which to build and orchestrate the services that make up a private cloud computing offering is challenging, with a growing variety of solutions from both the open source and commercial world.  Choosing the “right” platform and solutions is certainly highly dependent on organizational goals and policies, but there are technical issues such as interoperability and the robustness of solution support that must also be taken into consideration. There is no simple answer, no single “right” solution because cloud computing regardless of location is about matching technology to business and operational goals; it’s about leveraging solutions and services and offerings in a way that enables an organization to be leaner and more efficient while operating within the legal and financial constraints placed upon them.

But there are folks who disagree; who firmly believe private and hybrid cloud computing don’t actually exist or, if they do, that they are merely transitory architectures that enable organizations to get to the ultimate deployment model that is public cloud computing. Is that the case? Is hybrid cloud fact, is it fiction, or is it the future of data center models? The private cloud track will culminate in just such a discussion. It’s a very pertinent question, as knowing where you’re going will certainly influence how you get there and how you build out an architecture to support your end goals.

Cloud models both obviously and subtly alter infrastructure, network, and storage decisions. It is with these concerns and issues in mind that Randy and I have crafted the Private Clouds track at CloudConnect this year, and it is our intent that the sessions provide a perspective that covers both sides of the subject – the good and the bad, the obvious and the subtle, the advocate and the critic.

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