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Archive for the tag '2011'

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Chris Lotspeich

Yesterday, Cloud Connect opened with our robust pre-conference workshop program and the rooms were packed. Attendees were focused on learning about the Amazon Web Services platform, cloud performance and cloud operations. The twitter conversations for this first day of the event were energized and you could feel the excitement for the week growing as the day continued.

Today the event gets into full swing with our main conference program beginning, the first day of hearing/watching leading cloud users and providers in the keynotes and general sessions program and then meeting the latest cloud vendors within the expo hall.

If you are unable to attend the keynotes and general sessions today at 9am, we have set up a live stream of the program. Simply log-in at and you will be able to view the 2 hour program from your desk. Today’s speakers include executives from, Cisco Systems, Cloudscaling, Netflix, IBM, Yahoo!, DreamWorks Animation and a special panel on how private clouds shouldn’t be an Island. It is going to be an exciting and robust program that you won’t want to miss.

After the keynotes and general sessions finish today attendees will be flocking to the expo hall to see the 70 plus exhibitors showing off the latest cloud offerings. Attendees will be meeting with companies such as IBM, Intel, Microsoft, VMware, Cisco and others. Yes, Cloud Connect has arrived at the Santa Clara Convention Center much to the excitement of the instructors, exhibitors, attendees and the cloud industry as a whole.

If you are in the area stop by and check out the show yourself. You can still register for a free expo pass to the event with code Blog. If you can’t make it, then watch the keynotes and general sessions and make plans to attend next year’s event from February 13-16.

Published by

Jason Quesada

Nati Shalom, CTO of GigaSpaces, writes about new cloud platforms. 



Global thought leadership organizations Gartner, IDC, and Merrill Lynch, just to name a few, all concur that cloud technologies, which already constitute a more than $16bn dollar annual market, are only expected to grow and some even predict multiply tenfold by 2015.  With more than 50% of respondents citing business agility as a primary driver for migrating to the cloud (as brought forth in a recent Sand Hill survey of 500 IT decision makers), this is almost an ironic scenario with the silo-oriented approach widely dominating the cloud market today that has spawned a rather cumbersome process for organizations who require quick time-to-market when rolling out new business products.

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We’re introducing a new event to Cloud Connect this year, and it’s an indication of how much utility computing has matured since last year’s inaugural event.  Here are some thoughts on the Cloud Performance Summit, and why performance may be this year’s hot topic for on-demand computing.

In the early stages of any industry, the discussions focus on the “why” and “what.” Clouds are no different: we wanted to know what clouds were—with the inevitable debate over taxonomy and definition—and we hunted for reasons to embrace them, or to refuse them, depending on our own agendas.

But by now, most enterprise IT professionals have accepted that cloud technology is inevitable, and that third-party cloud providers deserve a place in their toolbox. Put another way, we’ve moved from tender embraces and heated arguments to the dispassionate world of the prenup. We want to know, can clouds deliver, and if they can’t, what can we do about it?

Performance is a tough subject. For one thing, cloud providers offer a shared resource. It’s the basis of their economic value proposition. And a shared resource means things like oversubscription, badly-behaved neighbors, and having to fight for service quality.

But it’s not just about sharing computing resources with others. For decades, IT has worked with a simple equation, namely, that the performance of a system is a function of how many people use it, and how much capacity it has. Roughly speaking, more users means a slower application, and more computers means a faster one.

Clouds offer capacity on demand. They’re elastic. Which means that in the demand/capacity equation, capacity is effectively limitless. If you want things to go faster, you can pay for additional capacity. And that’s why performance matters: it’s directly tied to your costs.

Consider air conditioning. With your own power, there’s a limit to how much you can cool a house. If you want it colder, you don’t have enough electricity to run your appliances; if you add a bigger generator, you can cool it more. But once you’re hooked up to an electrical grid, you can cool the house far more—and your bill will show that. With clouds, it’s not cooling, it’s performance.

Badly written code costs money, too, when you’re paying by compute cycle. Amazon’s Cloudfront CDN is forcing other application accelerators to offer pay-as-you-go pricing, which means more and more of the performance problem is now a billable cost.

At Interop New York, a panel of performance experts concluded that performance may in fact be a bigger problem than security—after all, there are security certifications on which customers can rely, but there’s precious little guidance when it comes to outages and latency. A Queen Mary University study concluded that the vast majority of cloud providers offer no guarantees in their terms of service, and if they do, then compensation is limited to a refund of service costs.

Making things even worse is the complexity of cloud deployments, which often involve many providers and components, and are harder to diagnose and instrument than in-house, centralized applications.

So we’re really excited about the summit. It’s bringing together vendors, end users, and performance experts in a relatively informal, open format to discuss some of these hard issues. It’s the first time we’re running it, but we’re already certain it won’t be the last.

Published by

Paige Finkelman

Who doesn’t like a bit of healthy competition? We certainly do, and so the Launch Pad contest is returning to Cloud Connect 2011. The event’s sophomore year marks significant growth not only for the show, but for this market as well.

Launch Pad 2010

Launch Pad 2010

At its core, Launch Pad is an opportunity to celebrate innovation. The competition began on November 20, 2010 – we invited any and all cloudy companies to tell us in 140 characters or less what makes them Launch Pad worthy. Our criteria is simple: we want to hear what new things companies that play in the cloud space are up to 2011. This could be a new product, new version, new integration point, new partnership — anything new within the calendar year.

The Cloud Connect Jury took a look over the Twitter submissions and whittled down the entrants to 8 semi-finalists. The semi-finalists each created a 3 minute video pitching their product. You can take a peek at the video submissions here. On January 13, 2011 we asked the community to vote for their favorite video, and the four companies with the most votes were announced earlier today. A hearty congratulations to:

The Final Four had to jump through several hoops to make it this far, and one more obstacle remains. On March 9, 2011 they’ll take to the Cloud Connect keynote stage to give a live 5 minute presentation. Our audience will cast their vote via Mozes to crown the 2011 People’s Choice Winner.

This year I’m very excited to share that for every person that votes for their favorite Launch Pad nominee on March 9, a donation will be made to, an online charity that makes it easy for anyone to help students in need.

A big thank you to everyone who participated in the contest, especially the semi-finalists and the Jury members. We appreciate your involvement and enthusiasm! More details on the competition, including rules and prizes, can be found on the official Launch Pad site.


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