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Each year at Cloud Connect, we try to look ahead to what the next twelve months hold. To many of us, the future was really the removal of the word “cloud.” Just as “web applications” are now just “applications”, so technologies like “cloud storage” are just “storage.” Similarly, cloud computing will soon just be “computing.”

Does that mean the future of something like Cloud Connect is simply “connect”? Sort of. New technologies are seldom interesting in their own right. Rather, they’re interesting for what they make possible.

Y-Combinator founder Paul Graham describes a startup as an organization designed for rapid growth—and he means rapid. He wants to see a 5-10% increase in users or revenues every week for companies within his accelerator. While he says that startups aren’t necessarily technology, it’s very likely that they are. That’s because technology does two things:

  • It disrupts a market. There’s not much new about Uber driving people around. We’ve had taxis for centuries. But the ubiquity of mobile applications with location awareness is new, and that’s disrupting a big market quickly. So technology can trigger a rapid change in an existing market. Growth.
  • It makes a new market. The online search industry didn’t exist twenty years ago. Today, it’s worth billions. Technology creates entirely new businesses even as it leaves old ones crumbling. 3D printing might usher in an era of manufacturing at the edge, even as it destroys traditional just-in-time logistics.

And this is why clouds are interesting. Not in their own right—they’re rapidly becoming another tool in the IT toolbox, albeit an extremely flexible one. Clouds are interesting because they make computing frictionless. They allow organizations of any size to achieve the kinds of scale and growth Graham demands of the companies he helps launch.

A couple of years ago, we joked that “big data gives clouds something to do.” There’s a lot of truth to this. Big Data itself isn’t new—and it isn’t mounting the peak of a hype curve, despite what Gartner says. Big Data has been around for ages, as anyone from a company like Teradata, IBM, Oracle, or Microsoft will tell you. What’s new about big data is the democratization of analysis. Anyone who runs a Facebook Graph Search today has more power, and more access, than any three-letter-agency in Washington dared dream of a decade ago.

And powerful, democratized analysis is a game-changer for society. It’ll alter how we work and play; how we learn and love; and how we make decisions. All because of cloud computing, which provides the elastic, on-demand undercarriage for vast analysis.

In the Futures and Disruptions track at Cloud Connect this spring, Cascade Insights’ Sean Campbell will lay out four possible futures for cloud computing in the next few years, encouraging IT professionals to hedge their bets. Allan Leinwand, whose career spans executive technology roles at Cisco, Digital Island, Zynga, and Servicenow, predicts where cloud platforms are headed. And serial entrepreneur Margaret Dawson joins Savvis’ Ed Saipetch to speculate on the future of data—and whether it’s headed for anarchy or trust.

It promises to be a fascinating look at where technology is headed, even as clouds themselves quietly blend into the fabric of everyday computing.

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Jason Quesada

Cloud Connect offers several flexible passes to choose from when registering. Here are my top 8 reasons (in reverse order) why you purchase a Cloud Connect All Access Pass:

8. Free Lunch! Nom nom nom

7. Make the most of your Cloud Connect experience by joining any of the following receptions or networking events.

6. Expo: See what’s new, learn what’s cutting edge and identify technology must-haves for your business.

5. Vendor Sessions

4. Keynotes: Learn from industry experts, peers and providers all sharing their insights, case studies and strategies – hear from PayPal, VMware, General Electric, Cisco and more.

3. Cloud Connect offers a variety of comprehensive workshops on both standards and emerging trends from recognized thought-leaders in the cloud space.

2. Conference Sessions: Learn about the latest cloud computing innovations at the Cloud Connect Conference—including Big Data, Infrastructure, Cloud Security, and more.

1. Save $300! Register with priority code SMBlog and save up to $300* on your Interop All Access or Conference Pass!

Lock in an All Access Pass for the best value and receive behind the scene access to Cloud Connect!



Feel free to follow me on Twitter for more inside Cloud Connect updates.
*Discount calculated based on the on-site price and not combinable with other offers. Offer good on new registrations only. Prices after discount applied: All Access: $2,099.00 Conference: $1,699.00, Workshop Pass: $799.00, Expo Plus: $150.00, Expo Only: Free

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Matt Quinn has been with TIBCO for 14 years. During this time he has had several worldwide roles. As CTO, Quinn works with all product groups to create a common, corporate-wide vision for all of TIBCO’s products and technologies; ensures interoperability between TIBCO’s various products families, as well as consistent architectural approaches across all groups; and provides overall leadership and coordination of TIBCO’s product plans and technology direction. Up until his new role as CTO, Quinn has been responsible for the Composite Application Group (CAG). This group encompasses TIBCO’s SOA, BPM, Infrastructure, Monitoring and Management, Governance and User Experience technologies. This group is responsible end-to-end for the engineering, quality, delivery of product, product vision, and customer enablement. Earlier in his TIBCO career, Quinn was a global architect, responsible for the delivery of some of TIBCO’s largest implementations in diverse areas such as transportation and logistics, energy and finance. This was a hands-on role, building real systems architecture for production customers.

Here is an inside peek at his session at Cloud Connect – Creating Self-Service, Actionable Context in a World of Massive Unstructured Data Sources

  • With the rise of social and more recently, the Internet of Things, the opportunity to take advantage of unstructured and imperfect data has never been greater…or more challenging. Adding to the mix, the need to allow business to self-serve their data needs is key to keeping the enterprise agile and efficient. We’ll look at how self-service, actionable context, understanding and action can be achieved in today’s environment of unthinkably large, diverse and often messy data.

Register with priority code SMCCBlog and save up to $300* on your Cloud Connect All Access or Conference Pass.

*Discount calculated based on the on-site price and not combinable with other offers. Offer good on new registrations only. Prices after discount applied: All Access: $2,099.00 Conference: $1,699.00, Workshop: 799.00, Expo Plus: $150.00, Expo Only: Free

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Hello Cloud Connect – Let’s Talk PR

When I don’t have my head in the clouds atop mountains high with a backpack on or my skis pointed downhill, you’ll find me buckling down at my desk trying to stay abreast of the latest and greatest in news and coverage around cloud computing.  My goal is to know the happenings of the cloud computing market and work to ensure that the folks who are covering the recent trends – all those coveted press, analysts and industry bloggers – are onsite to capture the magic of networking, collaboration, knowledge-sharing and buzz around first-time announcements that unfold at a live event.

As the PR Manager for Cloud Connect, I enjoy promoting the event successes, our stellar keynote lineups, the conference program that’s ever-evolving to capture the innovations and trends of the cloud (check out some adoption trends featured in Forbes), and working closely with exhibitors and speakers to help them maximize their exposure and involvement leading up to and at an event.  I’m always interested in new insights and product or service announcements that can help build buzz with our eager media who are clamoring to cover what’s hot like Big Data (InformationWeek’sBig Data Vendors to Watch in 2013), Mobile Cloud (IDC’s12 month forecast), Private Cloud (CRN), Security (eWeek’s account of Gartner’s recent report) and more.  I’m eager to hear your story and what you’re excited about and how we can work together to promote your news at Cloud Connect.

So please, don’t hesitate to be in touch – I’d love to know what you have up your sleeves to promote your presence in Silicon Valley. I’m Joylyn Tanner (find me on Twitter @jtannerama) and as I support PR across live events at UBM Tech, I look forward to engaging with exhibitors and speakers and helping them get the most out of their participation.

Hope to see you in April and together, we can make a splash!


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Jason Quesada

Cloud computing has changed the IT landscape over the past decade. This new technology came onto the technology scene at such a fast and furious pace that is seemed like it appeared out of….well from the clouds. However, behind the clouds, there are innovative people that made cloud computing happen.  Charles Babcock, Editor At Large, for InformationWeek, looked at the short history of cloud computing and identified 10 cloud computing pioneers that have paved the way for cloud knowledge and adoption. Continue Reading »

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Jason Quesada

A blog entry from Big Data Track Chair Jeremy Edberg.

We’re introducinga new program at the upcoming Cloud Connect Chicago on ”BIG DATA: FUNDAMENTALS TO BEST PRACTICES“. BUT what is Big Data? I get asked that question often. Just the other day, I did a search on Google News for [Big Data]. What I found was a long list of blogs and news stories, many of which were trying to define Big Data.

I’ll make the answer easy — we don’t have a definition because it means too many things to too many people. To some it means using the latest NoSql technology; to others Big Data is just a repackaging of data mining and business intelligence. Continue Reading »


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