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Archive for the tag 'cloud performance summit'

Published by

Jason Quesada
  • Prices are set to increase onsite in Santa Clara. By registering today, you will receive a 25% discount on conference passes* or a free expo pass by clicking this link!
  • Registering allows you access to the Cloud Connect Mobile App,  where you have the exclusive opportunity to create your own Cloud Connect schedule, view an interactive expo map, get the latest event news, and more!
  • Once you arrive at Cloud Connect, you can quickly print your badge off of one of the computers provided and get right on the show floor! Otherwise you will need to spend time registering yourself and your team onsite.

Take advantage of receiving 25% discount on your conference* registration by clicking on this link:

For more information about attending Cloud Connect, please visit the event site.

Looking forward to seeing you in Santa Clara during the week of February13, 2012.


*The 25% off discount applies to Platinum and Conference Passes. The discount is calculated based on the on-site price and not combinable with other offers.

Prices after discount applied: Platinum: $1,796.25 | Conference: $1,571.2

Published by

Jason Quesada

A majority of the cloud related articles that I have read from the end of last year to now, all have a common theme. 2012 is going to be the year of the cloud! I thought 2011 was the year of the cloud. It surely was the most talked about subject within the IT market. As I look back at 2011, the cloud talk was surely just that – talk and I mean that in a good way. Continue Reading »

Published by

Jason Quesada

A post from Lauren Nelson, ROI, TCO, and Cloud Economics Track Chair at Cloud Connect.

Turnin’ it off is when you save — that’s Cloud Economics 101. The truth behind the promised savings comes from its pay-by-usage-without-contract billing model and is exactly what makes cloud a powerful technology. But often this core concept is lost in the evaluation of application fit. If you’re always powering up VMs but rarely powering down, cloud isn’t going to save you money. And this isn’t the only confusion around the cloud economics.

The ROI, TCO, and Cloud Economics track at Cloud Connect seeks to clear the fog by answering your biggest questions around these topics today. Not only will this track touch on Cloud Economics 101, but it will also provide a realistic ROI/TCO model for specific applications, share best practices and mistakes from cloud adopters, unveil lesser known cloud costs, and discuss the organizational challenges involved with creating a chargeback system for internal private cloud environments.

Continue Reading »

Published by

David Linthicum

Many consider cloud computing as a shortcut, an IT path that uses technology to wire around the need to plan.  Architecture and design are big parts of traditional plans.  Without a sound foundation of good architecture and design best practices, your cloud computing project will fail.  This is true for traditional projects as well as for your cloud computing strategy.  Many are finding this out the hard way as cloud computing projects begin to ramp up. 

Architecture and design come in two core patterns: Those that integrate the use of cloud computing services, either PaaS, IaaS, or SaaS, with existing enterprise IT systems which extend those systems to the platforms of the clouds.  Or, there is the second pattern, those that actually build private, community, or public cloud services for use within a single enterprise, a community of users, or perhaps become public cloud computing providers themselves.

There are a range of cloud computing startups with unique solutions that require specialized approaches to cloud computing concepts including multitenancy, virtualized and managed resources, as well as advanced security solutions.  New ground is covered each day, and the approaches to architecture and design in the world of cloud computing continuously evolve.

Now is the time to get smart around the right and the wrong ways to design and build clouds.  Understand best practices, and, yes, learn and borrow from architecture and design practices from days gone by.  SOA and existing application and enterprise architecture approaches and techniques have proven themselves in the enterprise, and are now proving their value as we extend those architectures to public, private, and hybrid cloud computing.  In short, we’re converging what’s best with the existing architecture approaches and techniques, with what’s emerging in the world of cloud computing. 

So, what are the proper ways to design, build, and leverage cloud computing systems?  What are the steps to success?  What are the emerging best practices?  At Cloud Connect, we’ve put together a track that covers a range of topics relating to the right and wrong ways to leverage, design, and build cloud-based systems and infrastructure.  This includes advice from those currently in the trenches who make cloud computing work for the Global 2000 and government, to those who will soon fight to make cloud computing work for their clients, employers, and/or investors. 

Sessions that will guide you through this process include my session on “How to Get Cloud Architecture and Design Right the First Time,” where I walk you through the basics of design and architecture as applied to cloud computing.  Moreover, there is Bernard Golden’s session on “Cloud Applications: New Techniques for Developers,” including how to deal with elasticity and scalability. 

 If cloud computing is in your future, you need to start here.  With a bit of planning, and some good architecture and design disciplines, you can do amazing things.

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We’re introducing a new event to Cloud Connect this year, and it’s an indication of how much utility computing has matured since last year’s inaugural event.  Here are some thoughts on the Cloud Performance Summit, and why performance may be this year’s hot topic for on-demand computing.

In the early stages of any industry, the discussions focus on the “why” and “what.” Clouds are no different: we wanted to know what clouds were—with the inevitable debate over taxonomy and definition—and we hunted for reasons to embrace them, or to refuse them, depending on our own agendas.

But by now, most enterprise IT professionals have accepted that cloud technology is inevitable, and that third-party cloud providers deserve a place in their toolbox. Put another way, we’ve moved from tender embraces and heated arguments to the dispassionate world of the prenup. We want to know, can clouds deliver, and if they can’t, what can we do about it?

Performance is a tough subject. For one thing, cloud providers offer a shared resource. It’s the basis of their economic value proposition. And a shared resource means things like oversubscription, badly-behaved neighbors, and having to fight for service quality.

But it’s not just about sharing computing resources with others. For decades, IT has worked with a simple equation, namely, that the performance of a system is a function of how many people use it, and how much capacity it has. Roughly speaking, more users means a slower application, and more computers means a faster one.

Clouds offer capacity on demand. They’re elastic. Which means that in the demand/capacity equation, capacity is effectively limitless. If you want things to go faster, you can pay for additional capacity. And that’s why performance matters: it’s directly tied to your costs.

Consider air conditioning. With your own power, there’s a limit to how much you can cool a house. If you want it colder, you don’t have enough electricity to run your appliances; if you add a bigger generator, you can cool it more. But once you’re hooked up to an electrical grid, you can cool the house far more—and your bill will show that. With clouds, it’s not cooling, it’s performance.

Badly written code costs money, too, when you’re paying by compute cycle. Amazon’s Cloudfront CDN is forcing other application accelerators to offer pay-as-you-go pricing, which means more and more of the performance problem is now a billable cost.

At Interop New York, a panel of performance experts concluded that performance may in fact be a bigger problem than security—after all, there are security certifications on which customers can rely, but there’s precious little guidance when it comes to outages and latency. A Queen Mary University study concluded that the vast majority of cloud providers offer no guarantees in their terms of service, and if they do, then compensation is limited to a refund of service costs.

Making things even worse is the complexity of cloud deployments, which often involve many providers and components, and are harder to diagnose and instrument than in-house, centralized applications.

So we’re really excited about the summit. It’s bringing together vendors, end users, and performance experts in a relatively informal, open format to discuss some of these hard issues. It’s the first time we’re running it, but we’re already certain it won’t be the last.


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